Web Analytics is an integral part of any search engine optimisation campaign. It will enable you to view how many visitors your website gets, where they come from, their activities, time spent on pages, geographical data and where they go after leaving your website.

From this information we are able to tailor your campaign to your company's need, addressing areas that require more attention and spending less time on areas that are already optimised.

Easy To Follow

Welford Media's web analytics package thoroughly extracts in depth reports on every website visitor. We then analyses the data, summarise our findings, translate it into plan English and include it in your monthly or weekly report. This allows you to keep track of your websites progress without having to examine numerous figures and tables. We work hard so you don't have to.

Web Analytic Summary

Below is a list of the feature that might be included in your monthly/weekly report, depending on your needs. During your campaign the items in your report will probably change to reflect the progression of your website, however this will be discussed thoroughly when it is deemed necessary.

• Invisible , no interference with your pages
• Fast Loading Web Based stats report pages accessible from anywhere
• Page Views, Hourly and Weekday Distribution, Robot Page Views, Average Preview/Visitor, Average Unique Visitor/Day, Average Page View/Day, Average Unique Visitor/Hour, Average Page View/Hour
• Referrers: Grouped by domain with full URLS and search engine keywords
• Pages: Separate hit stats for each page
• Robots: Hits of a certain page by a certain Robot
• Browsers: Most known browsers with full user-agent strings
• Determine quality of your navigation system
• Find out what goes on in your visitor's mind
• Determine entry pages and exit pages

For more information on this topic or anything to do with Search engine optimisation (SEO), please pick up the phone for an informal chat, on 0845 634 1838.