It blows our minds that there are still businesses out there that don’t have an established online presence, especially now that we are in 2020 and most customers are taking their shopping online. In this blog, we are going to outline the reasons why having a website is an income-providing asset to your business.
Why do business owners not get websites built?
- Lack of skills, time & money
One of the number one reasons why business owners don’t get websites built is due to their lack of skills, time and money. The truth is that you don’t need all three to get online. We can now offer low-cost solutions to start-up and small-time businesses if the lack of available funds is an issue for you, and with our +15 years experience, we have the proven skills to get the job done. Our web projects can take up to 6 weeks from the initial contact to the completion signature, which includes implementing, deploying and testing phases.
- They don’t see the value in them
Business owners often sometimes don’t see the requirement for a website, and that’s fine because they’ve never been shown the value it provides to your business. Your website should be an asset to your business, providing a point of contact, and a portal for you to receive payment details from customers. In 2019, 75% of people based business credibility on whether or not they had a website, which shows that there is total value in investing in a website.
- "My customers aren't online"
Many businesses we have come across tell us that their target market isn't online, which in most cases is never true. Most niches have made their way online over the last decade, which means you can literally buy and sell anything through the internet.
Benefits & Drawbacks of Websites
+ More than 40,000 search queries every second on average are made which equates to 1.2 trillion searches per year. If you have an established website, you are exposing your business to a worldwide selection of customers.
+ As opposed to traditional methods of selling, eCommerce has no limits on your profitability. An eCommerce store will remain open 24/7, always receiving orders and acting as the point of contact whilst you rest, as opposed to traditional methods of retailing which are only open from 9-5. Your website can provide you an income either through the direct sale of your products or through allowing related businesses to advertise on your website.
+ Compared to traditional marketing methods, such as billboard advertising and television adverts, websites provide a much bigger return on investment, mainly due to how a search engine will rank your site based on relevance and quality, so the customers are already in the buying process before they’ve found your site.
- Expertise is required to set-up an optimised, responsive and secure website that can process payments and customer details, which means you either have to learn how to develop a site or pay for an agency to build your site.
- The customers won’t come flowing in instantly, and that’s because in order to become found through the web you will need to make some investments into on-page or off-page SEO, or potentially some paid media advertisements. Websites usually take some time to settle into their environment and for search engines to start ranking them.
5 reasons why small businesses need a website
- Gain credibility & trust
Businesses with websites just look more professional and more certified, and subconsciously the customer will be more likely to purchase your products or use your services. It’s important as a business today, that you build a good relationship with your customers, which means that first impressions count.
- Get more incoming sales
Due to the vast amount of searches conducted on a daily basis across all search engines, it’s obvious that having a website increases the number of sales your business is likely to receive.
- Build your brand
You can establish a brand through the theme and layout of your website, as well as the colour schemes and website copy. Your website will become one of your best digital marketing efforts, providing you with a healthy return on investment.
- It saves you time in the long haul
It can save you both the time that it will take to grow and manage your business, which is simply because it acts as an extra employee, except a website promotes you 24/7. Businesses who have taken their selling online as-well-as via traditional methods have proven that there is more initial growth to be experienced when you take to the internet.
- The ability to understanding your customers
Every fine detail is trackable now via Google analytics, which means that by investing in a website, you are also making an investment into the data points that are similar between your customers. In short, this basically means you are getting a 2 for 1 deal when you purchase a website. We’ve created a blog all about the uses of customer information, check that out here.
Do B2B businesses need a website as much as B2C businesses?
Yes, of course, B2B businesses need them just as much as B2C, there is a vast marketplace for both types of website, even just in blogging sites and commercial business websites. B2B websites are often neglected due to a failure to even recognise that it would be a worthwhile investment. Each type of business requires a different design approach that will provide the best return on investment. If you don’t know what’s going to work best for your business, we do!
What solutions can we provide for you?
At Welford media, you will either get 1 of 2 options which are as follows:
Custom design project
You can have your entire system hardcoded by our developers who have years of experience coding in some of the most intricate programming languages available. This solution is more costly, but it will be more reliable and last you through your businesses lifetime.
We can build your website through a content management system which is much better for reducing costs, and for smaller/ start-up businesses. It will be very user-friendly for the business admins as it collates all of your orders, customer information etc.
In summary, all businesses NEED a website
As you can tell, we are very bullish on websites this year, and every year. The internet has influenced our lives for so long now. There was once a time when we would say, “mobile phones, we don’t need them” and now we don’t leave the house without our phones.
Who can imagine what is to come in the next few years?