How to conduct a quality control check on your website?

Ensuring that your website working efficiently should be weekly routine for your business, it’s almost certain that broken functions will be discovered that could be causing hindrance on your customers’ ability to make a purchase or get in contact with your business. In this blog, we are going to show you why quality control is going to form part of your business’ operation.

What is quality control?

In the most simple terms, quality control is a system or a process put in place designed to test a product or a service against its specification. It gives you the opportunity to discover any flaws in your product or service and then act on those flaws to constantly make progress.

What's the importance of quality control

At Welford, quality control is at the heart of our business’ operation, whether that be internal processes we undertake or whether it be client projects, we allocate a large majority of our time to maintain our expected standard.

“If a task is once begun, never leave it 'till it's done. Be the labour great or small, do it well or not at all.”

What are the most common checks?

In terms of your website specifically, what are the most common aspects to check over?

  • SEO
  • Link functionality
  • Crawl errors
  • Error logs
  • Contact form/details
  • Accessibility
  • Spelling & grammar

How can you effectively manage your quality assurance team?

We’ve shown you examples of what checks you should be doing, but how can you do it efficiently and effectively?

  • Create a checklist of checks that need to be undertaken
  • Create a schedule from the checklist to ensure you’re effectively managing your time
  • Get more than one person to QC or test, to reduce mistakes by human error

How often should you conduct quality assurance checks?

As you start, the checks should be weekly, until you find fewer issues every time you conduct a check, then you can increase the time between each of the quality control checks.

What's user testing, and what's the difference to quality assurance?

User testing is similar to quality control but real users/ customers do the work for you, we recommend installing Hotjar onto your website as this will enable you to see what your users are doing on the website and when you will be able to uncover flaws as if you are the customer. We find with ourselves that we navigate our site differently to our customers simply because we work with it every day but your customers will be different.

If you would like us to install the Hotjar tracking code for you, then get in touch or alternatively call us on 0113 3506099.

Final thoughts

It’s 2020, if you don’t already have someone dedicated to quality assurance then you’re really missing a trick. It’s a proven technique to improve user usability and customer satisfaction, if you have any questions or concerns, please feel free to contact us today.

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