AdWords is getting a revamp!
If you’ve never heard of AdWords, it’s important that you get up to speed - AdWords advertising is one of the most effective marketing avenues for all businesses. AdWords is Google’s main advertising platform, allowing users to advertise through a variety of systems including: Search Network, Display Network, Google Shopping, and video ads.
“AdWords should be more about your business, and less about our product.”
Google AdWords, March 2016
Google announced yesterday that they’ll be giving AdWords a design update and will use their Material Design to bring it in line with a lot of their other systems, such as Gmail and Maps. Don’t worry - your campaigns and ads will all run exactly same as they currently run, and no upgrades or migrations will be needed.
Now, before you get too excited, you may not see this design update until next year. Google will be releasing the new look to AdWords users over 2016 and 2017 on an invite-only basis. This will allow users to test and give feedback on the new look before it is rolled out to everyone. In the meantime, get in touch with our marketing team to find out how we can help you to set up, optimise and run effective AdWords campaigns for your business.