Third party application integration
The moment you convert your Instagram account to business, you are able to give third party applications access to the account, why would you want to do this? Certain applications such as Hootsuite will allow you to schedule your content uploads, this means that you can create your posts for the week ahead and the application will upload them at the time you specify. An additional feature with this application is that it uses insights to calculate the best times to upload the posts and it automatically does it. Not only does this mean your content is even more optimised for the best results but it makes the process much easier! In the future Instagram have mentioned that they are looking to add a donation sticker to use on the stories, which would be great to raise money for charity using your social media following. As well as this by the end of 2019 everyone will be able to create custom filters on Instagram to improve your branding even further.
For every piece of individual content that’s uploaded, as a business account you will be given the option to promote the post through Instagram. You can use paid advertising on your individual posts to increase the reach and engagement.