About us

Working with Welford

Without a process, things tend to go off the rails fairly quickly. We’ve briefly covered our process here to give you an idea of the steps we move through in order to make sure that the goals we set at the start of the project stay relevant throughout, and how there is always room for improvement.

1.

Plan

First, it all starts with a conversation. What issues you’re having, what goals you want to achieve, any targets you want the website to help you meet. We then review your current sites performance, how customers are interacting with your site, page performance and user journey. At the end of this step we’ve got a strategy to visual how the end product needs to perform.

2.

Prototype

In order to turn the strategy into reality, we start working on prototyping the user journey and processes of the new website to give you visuals of how customers will be interacting with the site and what the new user experience will be.

3.

Build

We begin implementing the functionality into the design to create the final product.

4.

Grow

Once complete, and the site is live and ready for customers, we begin to grow. We set up systems to analyse the website and the success of the change, and review further improvements which have been identified.