We are starting to see rather rapidly that video content is on the incline, and this is because it offers a more value packed interaction. Today's consumers aren’t willing to give their attention to lengthy articles when they can watch a 90 second video and get the same information.
Share your content in groups on Facebook that fit in directly with your demographic, the demographic of your page can be found in the Facebook insights area of your page, so you can easily target your audience for free.
Compose personal messages
Promote your posts directly to someone in your target audience, personalization has proven over decades of advertising to be more successful.
As proven by science the colours used in advertising are all very well thought out, as colours are shown to have an effect on our thought processes, and Facebook advertising is no different.
Utilise Facebook’s features
Facebook has multiple features which will allow you to build up the relationship between you and the customers. Use features such as events, live videos, promotions and the conversation feature which will all work well for building those meaningful interactions.