How Good Web Design Helps Businesses

There’s just no getting around it: a good website is important for your business. After all, your website is often viewed as the face of your brand, making it vital that you implement quality web development to hit your brand objectives, including enhanced conversion rates, brand awareness, and reputation.

On this page, we’ll take a look in more detail at why we should never underestimate the importance of good website design and how web design helps businesses thrive. We’ll also cover how a poor-quality design can hinder your company, and what features you could start to implement to get ahead of the digital game.

Why is a good website important?

  • It can enhance your brand image

The first reason why your website design is so important is that it has the power to enhance any company’s image. Websites can reflect your brand’s core values and helps potential customers get to know more about it in a fleeting first impression.

  • It can boost your SEO strategy and search ranking

Aside from the keywords you implement into your website content, you can also use your web design to boost your visibility on Google and other widely used search engines. If your website code is SEO-friendly, you’ll be in a better position to reach those all-important customers you’ve been searching for. Web design can be tricky to understand in this way if you’re not used to it. Still, we can help you better understand your audience with data analysis and keep you from making any costly mistakes in today’s competitive digital landscape.

  • It can help you compete

Aside from competing in SEO terms, a good website design helps businesses to stand out from potential competitors. If you fail to freshen up your UI and UX design, the chances are that your competitors’ web pages will be more appealing to potential customers. Get creative and take web design as a fantastic chance to showcase your USPs as a brand.

  • It can help you build customer relationships

Customers are more likely to engage with and trust your website if it implements a high-quality design. Outdated websites can be viewed a little sceptically or even seen as spammy, and create a barrier when it comes to trying to build a relationship with your website users.

  • It can help promote positive word of mouth

Any business owner knows never to underestimate the power of positive word of mouth. This can be encouraged by sharing a fantastic, high-quality website design with your users, which they may then share with their family members and friends, or recommend to others. If people enjoy using your site, the chances are that they’ll want their loved ones to enjoy it with them.

How web design helps business

Web design can help companies in many ways, from search ranking visibility to strengthened relationships to improved first impressions.

By impressing your potential customers from the start, you can give them a reason to choose your company over the competition and thus keep them on your site instead of triggering them to bounce back and view the other search results.

Professional web design helps businesses by building and maintaining consumer trust and engagement, which, in turn, makes individuals more likely to continue exploring the site’s features and purchasing your products or services. Additionally, if you work with specific brand guidelines or a website specification, you can ensure your web design is consistent across your website, social media channels and any other branded outgoings, ensuring you are memorable and easy to find again.

The impact of poor web design

Just as quality web design can help companies, poor web design can have a negative impact on brand performance.

Low-quality designs can deter your audience from trusting your brand. Individuals or businesses wanting to make a purchase on an eCommerce website need to be able to fully trust a site to satisfy their requirements in a way that is both competitive and secure. Failing to build a reliable brand image can trigger you to lose sales and increase leads to competing sites - especially if these competing web pages appear more aesthetically appealing. After all, consumers are bound to use the sites they find the easiest to navigate, making it critical for your company to do your research, see what competitors are doing, and try to implement a design strategy that takes the crown!

Elements of good website design

Now that you know why a good website design is so important, let’s take a look at a few features you can implement to boost your current web design.


Implementing brand colours is a great way to create a solid and consistent brand image for your consumers and make your company instantly recognisable. Furthermore, certain colours can provoke specific emotions, so it’s worth doing your research on what effects different colours have on people and what you want your target audience to feel.

User-friendly navigation

The more user-friendly your website is, the higher chance that consumers will stay on your page instead of bouncing back from it. These days, individuals are looking for convenience, speed, and ease, meaning that your website needs to be able to provide these features in its experience to lead to the most significant number of conversions possible.

Responsive design

Like user-friendly designs, responsive web design can also make sure that web users have a smooth experience on your site, whether this is from their laptop, tablet, PC, or mobile phone. It’s important to ensure your website is adaptable to various devices to keep more people engaged, and Google has been known to penalise non-responsive websites.


Whatever website design you are developing, you must make it accessible to everyone. This feature can boost the user experience of the whole of your target audience, and give you a real edge over your non-accessible counterparts. After all, accessibility helps all types of users understand your website, with a specific focus on inclusivity regarding individuals who have impaired vision, hearing, and movement abilities. If you’re unsure of how to make your website accessible, our team of experts would be more than happy to help you out!

Prominent CTAs

Last but not least, implementing call-to-actions on your website is critical, encouraging your users to carry out a specific step, such as exploring a product more or even making a sale. By telling your customers what you want them to do and efficiently providing them with a way to do it, you can successfully smooth out the customer journey experience.

So, there you have it. Hopefully, you now know a little more about how web design helps businesses thrive, whether you’re developing an eCommerce site or any other type of page. Whatever business objectives you are hoping to achieve this month or year, a high-quality website design can take you one step closer to conquering your goals, and its importance should never be underestimated.

Many companies don’t know where to start when it comes to web design, so if you are unsure of how to implement the above features into your own website, don’t worry. With the help of the experts at Welford Media, you can generate more conversions and enhance your brand image in no time! Get in touch today to start your website-enhancing journey.

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