Search Engine Optimisation is a collection of processes that are designed to improve and optimise the positioning and appearance of webpages in organic search results. The process of SEO will typically encompass keyword research, link building, page optimisation, site audits, reporting and rank tracking, among others. A good place to begin is as follows -
This will enable you to discover and evaluate internal and external pages that link to your website. A backlink analysis, in certain cases, will also allow you to compare your backlink profile with that of a competitor. Most SEO platforms such as Moz, Ahrefs, and
Semrush will have these features.
This aspect analyses your website and will help review common technical problems that may affect the website's performance on search engines. Google search console is a great tool for how to analyse your website's on-page SEO.
This analysis will show you the various pages your website is ranking for, the keywords you are targeting and their position on search engines such as Google and Bing. Depending on the tool you use, your results may slightly vary. For example, a platform like SERPchecker will evaluate your website's performance based on a specific keyword you have chosen. In comparison, a platform like Ahrefs will show you the various keywords your pages are ranking for.