Ensure that the content on your website is relevant & consistent
Every piece of content/ copy on your website must be relevant to the topics and keywords that you wish to rank for, in addition to this, google rewards your website for consistently uploading high quality posts that are relevant to the search term. The more pieces of content that you have out there, the more chances that the target market has of joining your long list of customers.
Improve site authority via links
When it comes to SEO, in basic terms there are two types of links, and they are:
Internal linking is the process of linking to another page on your website, for example on our website in this blog post, you can see we have linked to another relevant blog of ours. This almost creates a network for SERPs web crawlers to find relevant content.
Back linking is the process of another website creating a link incoming to your website, if a website with lots of authority such as https://www.nytimes.com/ backlinks to your website, google would recognise you as a site with more authority.
Use the alt tags for search engines to find your content
Using alt tags not only enables visually impaired users and users who have restricted accessibility due to the web browser they are using but it helps the search engines rank your website, so don’t neglect this!
Invest in good website build quality
Google now looks at the way that a site has been built, the certifications of authority and the overall security when making a decision based on your ranking in the search engine results page. It uses factors such as whether or not the website is responsive on all mobile devices such as smartphones and tablets and also if there is a SSL (secure socket layer) installed on the webpage.
Have an SEO professional audit your website
Have professionals such as ourselves to conduct a full SEO report of your website, including a strategy going forward and how to improve traffic from your SEO efforts. If this sounds like something that would interest you then simply get involved today, fill out the contact form and our team will be in touch promptly.
Submit a sitemap to Google search console
A tip that not many small businesses know about, but a very effective method of increasing your websites compatibility with Google is submitting a sitemap to the Google search console.