1. What are your website requirements and goals?
The process of overhauling your website or creating a new one begins with your business. Mapping out your business goals but, more importantly for our purposes, the needs of the website, form the foundation.
Are you aiming to create an ecommerce site to generate higher sales? Or maybe integrate other platforms, including social media and payment portals, into your website? Do you have a vast product range which needs careful organisation? It could be any of these factors or a combination, but identifying the features that your website must have will help ensure that the web design agency you choose can customise your website to include these elements and achieve the goals you have set out.
2. Finalise your budget
With a budget, an efficient approach would be to establish a cost range rather than a fixed single number because, with web design, the bespoke nature of each business’s requirements means that the rates and prices could vary greatly. Accounting for some leeway will ensure that your boundaries for the project are finalised before you begin choosing a web design agency. It will also help give an indication of what needs to be done and how much you’re willing to spend on it.
However, if at any point you believe that the price for what you wish to accomplish is too high, there are always options available to scale back your requirements for the website and make it more achievable.
3. Ask for referrals
Before you go on the hunt, it could be worthwhile checking in with your friends, family or businesses you are aware of that have used a web design agency. This would enable you to view their final website and discuss with the business owners how the agency approached their requirements, problems and goals. This will allow you to ascertain if the method and processes employed by that web design agency would fit your website requirements.
4. Review portfolios and experience
How do you choose a web design agency that is guaranteed to achieve your goals? A great indicator of this would be to review the clients the agency has worked with. A long-standing relationship with established clients will give you a good sense of the scale of businesses the agency has experience with. Additionally, if the agency has a portfolio to view along with case studies, this would assist you in your decision.
Remember to look for a variety in the kinds of projects the agency has worked on. This will further evidence creative thinking, not just in terms of aesthetics and design but also creativity in the approach to problem-solving and the level of technical expertise the agency possesses. A few factors that might help you assess them better are: