Here you can see that JD has successfully broadcasted that they offer free standard shipping with orders over £70, which is a working example of free shipping increasing AOV. If the customer can get free shipping for orders over £70.00, and they purchase a product for £55.00, they are likely to choose a cheap product as-well as the one they’ve added to their baskets for the free shipping. This then increases the basket value from £55.00 to +£70.00.
Retarget your active customers
There’s a famous saying in west yorkshire, where we are from that goes, ‘If it ain't broke, don’t fix it’ and the same logic can be applied to increasing your average order value too. Have you ever thought to re-target your already paying customers? If a customer has previously purchased with your business, you know that they are more likely to do it again, and again and again - so utilise this and prompt them via an email campaign or a targeted Facebook campaign to come back and check out your collection.