Linx Beds customer story

Based in West Yorkshire, Linx Beds are a hospitality and domestic bed and mattress specialist. They have a wide range of products to cater to their customers’ every need - whether it be a new headboard, replacement legs or an entirely new and fully customisable bed. We’ve had the pleasure of working alongside their team for a number of years and have been involved with their website, Google Shopping campaigns, content creation and more.

We were recently approached by Daniel Hoyle, who had taken over the company from the previous director and wanted to work with us again to provide an updated ecommerce website with a modern and stylish design to match the high quality of their products. Their existing website wasn’t a true reflection of their brand and products, and lacked the tools and efficiency needed to boost Linx Beds’ online sales. Our team worked closely with Daniel to find out his exact requirements and business goals; allowing us to create a website which will be a valuable asset for years to come.

To bring the new website up to date we created a brand new design for the Linx Beds website. The new design is professional and streamlined, giving Linx Beds a modern look which will stand out against their competitors. With more than half of internet traffic now coming from mobile devices, is was essential that we ensured that the new website would work seamlessly on any device. All features of the new website work perfectly across all devices and browsers, allowing Linx Beds to target and convert more mobile users into customers.

One key feature the team at Linx Beds were keen to recreate was the Build a Bed feature which we had previously built on their old website. The Build a Bed feature on the homepage uses OpenStock 2 options to give the user the ability to fully customise their bed. As they choose each option, the mockup of the bed adjusts to show them exactly how their option choices will show together. It has always been a great sales tool for them and they found that most of their sales came through the feature, so we decided to give it a revamp and make it even more user friendly.

The Build a Bed feature is fully bespoke to Linx Beds, giving them a stand-out quality which puts them ahead of their competitors. The feature is now fully responsive, allowing mobile customers the option of using it for the first time, and is incredibly easy to use. The updated photography and layering of the images gives the customer a high quality, professional looking outcome. Linx Beds now have full control over the functionality of the Build a Bed feature and, amongst other features, are able to select default colours for each bed size - a must-have for updating the website to show seasonal and popular colours.

An updated version of OpenCart along with new modules gave Linx Beds the choice of offering a wide range of shipping and payment options to their customers. With a complex shipping module they’re now able to more accurately charge delivery costs depending on a number of factors, including delivery postcode, product, category, delivery type and more. As both shipping and payments can be controlled entirely from the admin area, Linx Beds now have complete control and can change these themselves if they ever need to.

As Linx Beds distributes to the hospitality sector, it was crucial that the new website included functionality for trade accounts. With our OpenCart module, Restrict Catalog by Customer Group, Linx Beds are now able to set special prices for different customer groups and even have certain categories and products only available to trade customers. By having this extra functionality, Linx Beds are able to manage orders from both personal and trade customers from one easy to use admin area, rather than having to set up an entirely new store for trade customers.

Additional pages and content are highly beneficial for your website, not only for search engine optimisation but also for giving your customers an extra reason to visit your website. Having interesting posts and articles can be a powerful marketing tool and can help convert initially unsure customers. The new Linx Beds blog can be controlled directly from the admin area and allows their team to add, edit and remove content without any prior development knowledge.