How long can it take to become established?
Instagram and Blogging both take similar amounts of time to become well established, although there is a possibility of going viral from one post. It can take around 3 years to become established on Instagram. Blog sites could become authority sites in 2 years to 4 years but this all depends on the consistency of your posts, value and demand for your information for both Social media and blogging.
How much effort does it take?
Technically speaking, the effort required to upload an Instagram image is next to none, whereas the effort to write a blog is much more.
Which performs better?
The content on Instagram lasts a hell of a lot less time than that of a blog, your blog will continuously reel in traffic as the attention it attracts is longer-term however on Instagram, the attention is lost after the first 24 hours.
Something that’s always good to consider is if you want to sell your business, and you have to sell off your assets, what’s more valuable? Social media pages built up around your brand are essentially worthless to anyone else unless one of your competitors acquires your pages whereas websites that generate healthy profits whether that is from your blog or eCommerce store typically sell for 25-35x your monthly profit. SO the blog is a much more secure investment of time and money!
In terms of longer-term, blogging is by far the better option, it’s not controlled by an algorithm like Instagram is, so naturally, you have much more control and you don’t need to pay to be seen in masses, also the volume of searches compared to the total users on Instagram is completely outweighed. Ideally, a fine balance of both would be perfect but we know it’s not as simple as that.