SEO is easily the king of marketing techniques
Search is the number one provider of traffic to websites, many people favourite paid search over SEO, but statistics show that search engines bring in the highest % of traffic.
Meta descriptions / keywords don't matter anymore
Contrary to popular belief, Google’s search algorithm no longer holds significance to the meta descriptions and meta keywords, so stop investing so much time into them!
Quality + quantity = foolproof SEO
Nor quality or quantity alone is enough for the best SEO to combine the two.